By Gillian West

Cider brand Somersby has set out to make 2014 the year of the #friendsie with a marketing campaign spanning 20 countries.

The creative, featuring Lord Somersby, demonstrates how a friendsie (a social version of a selfie) coupled with Somersby can incite a feeling of togetherness and sharing.

The ads see Somersby encourage people to look at life from a fresh perspective by getting together and sharing experiences, suggesting that whilst together they can also snap and share a #friendsie to preserve the memory.

Anne Brøndsted Nielsen, global marketing manager for Somersby, commented: “Through this behaviour, momentum will be given to the Read full story ›

Source: The Drum