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Sorry, startups: Consumers don’t get your innovation

on May 31, 2017 | 0 comments

By Orlando Wood

Like most Italians in the early 20th century, Alfonso Bialetti knew that the only way to get a good espresso was to get it from a café.

Coffee makers were large and cumbersome machines, difficult to operate and far too big for the home. But Bialetti would change that. With his business partner, Luigi Di Ponti, he invented an ingenious method for making café quality coffee in the home for the first time. Now he needed to get people to believe in it.

The invention was a stroke of genius. The engineer had observed the way that early 1920s tub washing machines Read full story ›

Source: The Drum