By Seb Joseph
The “This Girl Can” push launches in January and will look to break down the attitudinal barriers stopping women exercising.
Of the 9.4 million 14-40 year old women in the UK, 7.1 million (75%) would like to lead a more active lifestyle but are being stopped by several concerns, according to a study by Sport England. A fear of being judged on their appearance and on the perception they would rather spend time on themselves than with their families, are two major issues raised that the campaign will try Read full story ›
Source: Marketing Week