Spotify has today (March 27) announced its second purchase in under a month with the acquisition of MightyTV, a content-matching service that has been dubbed “Tinder for TV”. The move also brings its MightyTV chief executive and adtech veteran Brian Adams within its ranks, as the music-streaming service continues to rollout its data-led offering to advertisers.
Financial details of the deal were not disclosed publicly, with Spotify vice president of product Jason Richman claiming the content recommendation ecosystem MightyTV, a company that has raised $4.25m since the launch of its app last year.
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Source: The Drum
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