Already building out its podcast business with a slew of acquisitions, Spotify is now segmenting users based on podcasts they stream.
Up until now, Spotify has only broken down audiences based on their music streaming habits. Today, the company has introduced podcast listener targeting, which allows brands to reach Spotify Free users who listen to podcasts.
The new audience tool is available in the US, Canada, Mexico, Brazil, UK, France, Germany, Italy, Spain and Australia.
Spotify is focusing the tool in “select markets,” where brands can reach users who listen to categories such as comedy, lifestyle and health, Read full story ›
Source: The Drum