The ‘Mobile Order & Pay’ feature will be added to the existing app tomorrow (1 October) and will be available to use across 150 London stores.
The coffee brand is hoping to extend the relationship with its customers, as well as improve the overall customer experience experience. Starbucks claims that US customer feedback showed the app typically saves customers between 10 and 15 minutes in their day.
“As people start to converse with their social networks and on their phones, it made sense for us to extend into that space,” Ian Cranna, Starbucks VP of marketing and category EMEA told Marketing Week.
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Source: Marketing Week
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