Stop worrying if it’s the year of mobile and just get on with winning it, says Google’s Matt Brittin
Google Europe’s VP of business and operations Matt Brittin has said the industry should stop worrying if this is the year of mobile and just get on with winning it.
Talking about the need for businesses to adapt to the new consumer at Advertising Week Europe, Brittin said that the “language” around whether 2014 is the “year of mobile” often gets in the way. “We all know we are on mobile devices and we all can see the way the world is going. We’ve been saying at Google for a long time ‘mobile first’ and I think there’s a question Read full story ›
Source: The Drum
