Strongbow invests £4m in Citrus Edge marketing push with St Luke's
By Gillian West
Heineken has invested £4m in a promotional campaign for its new lemon and lime cider variant Strongbow Citrus Edge.
Created by St Luke’s, with media planning and buying handled by MediaVest, the activity will run across traditional and digital outdoor sites from today (Monday 7 April) with additional placement in national and monthly press titles.
Source: The Drum
