By Kyle O'Brien
Apple, Microsoft and Netflix have been named the three most loved brands in the US, according to The Love Index, a report from Fjord and Accenture Interactive, using proprietary analytics to accurately measure where brands are over-or-under performing based on five key dimensions: Fun, Relevance, Engaging, Social and Helpful. The report ranked multiple industries, including retail, hospitality, banking and auto.
Fjord and Accenture asked two questions to come up with their index: What makes people love a brand experience? And What sustains that love? The two-year research study reached across three countries – the US, UK and Brazil – and took Read full story ›
Source: The Drum