By John Glenday

Sue Todd, partner at Wonder, has been named as the first chief executive of Project Ornage, a new magazine marketing body.

Assuming the role on 5 January Todd will be tasked with overseeing the launch to the advertiser community as UK consumer magazine publishers seek to boost returns from multi-channel magazine media brands.

Project orange will oversee 300 magazine media brands with collective advertising revenues of £473m with big name firms such as Bauer Media, Conde Nast, Dennis Publishing, Haymarket, H Bauer, Hearst UK, Immediate Media, and Time Inc UK all signed up to the scheme.

Todd, who will oversee development of the Read full story ›

Source: The Drum