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Super Bowl adjacent ads: How McDonald's, Tums and more are getting in on the action

on Jan 31, 2020 | 0 comments

By Kyle O'Brien

Super Bowl ads now run up to $5.6m for a 30-second spot. While some brands would love to be a part of the big game, they don’t want to spend the money, that’s where adjacent placement comes in.

Brands can glom on to the Big Game without the huge spend by doing stunts tied to game action, advertising before kickoff, or having an activation tied to the game without mentioning the words Super Bowl (owned by the NFL). Or, they may just do something outrageous during the same time frame.

Here are just a few examples of brands who are Read full story ›

Source: The Drum