From the role of technology in human experiences to whether women creatives will have to fight the robots next to quantum computing and using AI and tech to aid the industry in being more creative – these and more were some of the takeaways from SXSW 2018, in Austin, Texas, discussed at The Drum and The Sun Arms.
The panelists included Karmarma managing partner, Hannah Matthews; Peter Dolukhanov, group chief technical officer; and Imogen Tazzyman, creative director.
Putting the human back into customer experiences
Matthews said that brands need to bring back the friction that has been lost in the customer experience. Humanity Read full story ›
Source: The Drum