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Tata Consultancy Services CMO on the 'nuts and bolts' of its new branding

on Mar 31, 2021 | 0 comments

By amit bapna

Tata Consultancy Services (TCS), the leading global IT services, consulting and business solutions organization, which is part of the Indian conglomerate Tata Group has launched its new brand statement ‘Building on belief’. The Drum spoke to Rajashree R, chief marketing officer, TCS about the new vision.

The idea behind the launch is to articulate its mission and relationship with customers as it embarks on its next decade of transformation-led growth, as per the company statement. UK based brand consultancy Brandpie has worked on the IT company’s new brand articulation.

The new statement was arrived at after an extensive brand Read full story ›

Source: The Drum