By Adam Reed

Event organisers must embrace technology to maximise the impact of real-world events, according to the head of interactive Q&A platform Sli.do.

“Event hosts should be experience architects that can manage audience participation moments”, Sli.do’s Juraj Holub told an audience at Social Media Week. “We want to make non-attendees look back and think ‘that looked amazing. Why wasn’t I there?’”

“User experience is everything,” he continued. “Our research shows that 74 per cent of your average audience at an event fears public speaking. So if you want to create public interaction you need to make it pain free, be that by using Read full story ›

Source: The Drum