Technology opens the creative opportunity – but advertising is closed
The speed of technological evolution as a tool to be utilised by creative forces has been so fast that I wonder if we truly realise it.
Fashion has utilised technology to produce new fabrics and mould fantastic new designs. Puma re-emerged as a power brand on the back of it. The blurring of the trainer and the formal shoe into one not only created a new shoe but had a cultural impact on our attitude to formality and informality of dress.
One of my favourite tracks on my iPhone is a mash up between Stevie Wonder’s “Superstition” and The Clash’s Read full story ›
Source: The Drum
