Tennent’s has released a new lager called ‘Black T’ as the brewer expands its product offering in a market, which it believes, is demanding more diversity.
Prior to the lager’s launch, mysterious hints were posted online about the black bottle until it was officially announced by the brewery on Thursday.
The ‘decidely Scottish’ premium lager was delivered to social media users in the run-up to the launch to spark curiosity in the brand.
Ladies and gents, we’re introducing a new family member. Black T, our premium bottled lager’s a bit of a dark horse. pic.twitter.com/fLQCjC4ULa
— Tennent’s Lager (@TennentsLager) Read full story ›
Source: The Drum
Industry News