Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

TfL's top marketer: ‘If we took account of every complaint, we might never run any advertising’

on Sep 28, 2018 | 0 comments

By Jennifer Faull

Transport for London (TfL) has faced a number of advertiser-related challenges in recent years, drawing it into arguments over what is and isn’t acceptable marketing.

It is awaiting the outcome of a government review to potentially ban junk food ads and is in the midst of an initiative to ensure that ads are more reflective of the people using its services. But it’s accepted that it will never be able to please everyone.

TfL’s advertising policies have been under the gaze of London mayor Sadiq Khan for some time. Two years ago, following the backlash against the Protein Read full story ›

Source: The Drum