Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

The advertising industry needs to balance out its programmatic transparency quest

on Mar 30, 2018 | 0 comments

By Ronan Shields

The Drum, Programmatic Pumch

The Drum’s digital editor Ronan Shields reflects on some of the key talking points of The Drum’s Programmatic Punch, NYC, conference hosted earlier this week with input from fellow attendee staff writer Bennett Bennett.

‘Transparency has to cut both ways.’ That was one of my key takeaways from our event this week where participants mulled the issues of the day – both old and new. The term ‘transparency‘ was a recurring utterance, and while it is a welcome development, it would appear that it’s not being dealt in equal measure.

Before we go any further, a heartfelt thank you from Read full story ›

Source: The Drum