Seldom has the course of the global ad industry run smoothly and with economic, political and technological factors squeezing the traditional agency model, today it feels like chaos reigns. Could Harbour Collective hold the key to calmer waters for agency owners?
As the global ad industry reels from the Omnicom-IPG merger announcement, revelations around Dentsu’s £650m loss and the growing belief that the ‘Big Six’ holding companies will shrink to the ‘Big Three’ by year’s end, a growing number of independent agencies are searching for alternative models. One such alternative model is Harbor Collective, the brainchild of ad industry veteran Paul Read full story ›
Source: The Drum
Industry News
