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The AP’s Julie Tucker explains why the news wire launched a brand campaign in middle of a pandemic

on Jun 29, 2020 | 0 comments

By Sam Bradley

The Associated Press has reported on global events for 174 years. But its bustling cabinet of Pulitzer Prizes is no longer the brand builder it once was. Hoping to polish its public reputation and motivate partners, the news agency has launched a fresh brand positioning – right into the teeth of the biggest news story of the year.

The charge has been led by global marketing director Julie Tucker – a former business director at Saatchi & Saatchi, TBWALondon and JWT New York, who joined the AP in 2018 following a stint as brand director at EY Read full story ›

Source: The Drum