By Gillian West

Retro arcade game ‘Space Invaders’ has been revived by The Big Yellow Self Storage Company as part of an OOH push at Westfield, Shepherd’s Bush created by CHI & Partners.

The interactive six-sheet housed on the ground floor of the shopping centre invites shoppers to scan a QR code to turn their mobile phone into a controller that will enable them to play an altered version of the 70s classic.

Alterations made by the brand include changing aliens to 8-Bit pixel household clutter and furniture such as wardrobes, lamps, sofas and bikes, making players clear space as they go to Read full story ›

Source: The Drum