This year saw unprecedented change in media and advertising, with a surge in media pitches, revamped social media platforms, and a rise in programmatic trading. Since ad blocking has taken the world by storm, brands and advertisers have ramped up their game to develop more engaging ads to halt its mass adoption.
Marketers from the likes of Unilever, Coca-Cola and Adidas talked up the need to think and treat media more like a publisher and be act less like a tradiitonal advertiisng merely churning out messages. Consequently, the focus is (slowely but surely) moving away from display ads and on to Read full story ›
Source: The Drum