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The day after: the industry reacts to Google’s postponed cookie purge

on Jul 28, 2022 | 0 comments

By Kendra Clark

Google Chrome yesterday announced it will delay third-party cookie deprecation until 2024. It’s the second time that the tech giant has extended its timeline for eliminating the tracking technology.

The marketing, media and publishing space is ablaze a day after Google for the second time said it will postpone Chrome’s moratorium on third-party cookies.

The Drum quizzed industry leaders and analysts on what the move means for data brokering and the future of digital advertising. Here’s what they had to say.

More breathing room for marketers

“This latest move from Google comes as no surprise. It’s not the first time they’ve Read full story ›

Source: The Drum