By Dani Gibson

The Drum has launched the first global awards to celebrate the very best creativity, innovation, people and performance for metaverse, web3 and NFT activations, with expert judges from Journey, Meta and R/GA.

Entries are open now, with the first deadline closing on November 17.

Although some may say the metaverse is no more than a buzzword, there’s no denying that marketers and agencies are investing heavily (if not in budget, then in time) to explore this new frontier.

Nike says millions of people are spending time in Nikeland, its metaverse world, while top advertisers including <a target=_blank href="https://www.thedrum.com/news/2022/06/22/inside-the-metaverse-strategies-l-or-al-and-lvmh" Read full story ›

Source: The Drum