By The Drum

It could be the objective of any agency: make the ordinary seem extraordinary. Yet Wieden+Kennedy is one of the few that has managed to do it time and time again. Whether that’s anthropomorphic cats sprouting opposable thumbs in a bid to steal Cravendale milk or the modest home cook becoming a maestro of ingredients with the help of Lurpak butter, W+K seems endlessly capable of bringing a sense of magic to the everyday, of making the little things seem important. Working with brands that range from the humblest of household names to giants like Formula 1, it plays with scale Read full story ›

Source: The Drum