By The Drum
In considering a media brand of the decade, we looked at a shortlist of companies that have in the past 10 years willed into being never-seen-before business models subsequently adopted by their respective industries.
The shortlist was short, and unfortunately dominated by big tech rather than media brands – the 2010s were, after all, a decade defined by digital distribution. If you consider Facebook a media company, it is on the list. Spotify managed to seize listeners from both the indomitable Apple and Napster. But it is Netflix that heralded in a new era of bottomless, bingeable content and takes our Read full story ›
Source: The Drum