By The Drum
As it approaches its 50th year, environmental organization Greenpeace has a lot to look back on, having set the green agenda on meat-eating, fossil fuels, palm oil, the climate, nuclear energy, sustainability, biodiversity, coral bleaching, plastic, deforestation, whale-hunting and more with consistent creative comms, provocative protests, and its increasingly relevant message.
Marketing 101 advises brands to limit the number and variety of messages they put out – it is more effective to stick to fewer, repeated lines. Greenpeace doesn’t have that liberty. Its concerns – once on the fringes – are set to form the bedrock of public anxiety in the Read full story ›
Source: The Drum