By The Drum

The rise and drawn-out fall of the adtech sector has been, in many ways, the biggest story of the last decade. It had all the beats of a now-familiar pattern; apparent technological solutions to age-old problems, endless pipelines of venture capital lucre and a business model built on sand. As the man in charge of the biggest advertiser in the world – Procter & Gamble and its $7bn-strong marketing budget – chief brand officer Marc Pritchard came to know the details of this tale rather well. It could be argued he’s done more than anyone to bring it to Read full story ›

Source: The Drum