By Jeremy Chew
In 2018, we saw the fiercest battles among the top e-commerce players in the region. This was evident as we saw increased investment in online and offline marketing initiatives from e-commerce players.
One of them was Lazada, who organised an extravagant Singles’ Day offline show in Malaysia, Thailand, and Vietnam and broadcasted it more than 5 million viewers. Similarly, top players such as Tokopedia, Shopee, Tiki and others each initiated big promotional campaigns during vital sale periods for Singles’ Day, Hari Raya Aidilftri, Lunar New Year, and 12.12 Sale in a bid to become the biggest Read full story ›
Source: The Drum