The FA struggles to “get noise” for local brand partners around the World Cup says commercial chief Stuart Turner
The FA’s commercial director Stuart Turner has said that the association finds it difficult to “get noise” for its local brand partners around the World Cup, given that the tournament is owned by FIFA.
Speaking at Advertising Week Europe Turner said that its partners in the UK find it a challenge to break through the official World Cup sponsors and get their brand voice heard.
“The World Cup is obviously not our event, it’s FIFA’s event, and FIFA have a family of partners and sponsors. I’ll use Vauxhall as an example – a UK car manufacturer that doesn’t produce cars anywhere Read full story ›
Source: The Drum
