By Sam Anderson
Luxury marketing has been hit hard by the Covid-19 pandemic. Traditionally relying on high-ticket advertising investments driving customers to high-end retail experiences, luxury brands have had to adapt fast to a world of reduced mobility.
This has hastened a shift of ad spend from IRL to social, while luxury brands find themselves revolutionizing their in-store experiences to entice shoppers back to stores.
Are these changes here to stay? How can luxury marketers help their brands adapt to changing environments and demographics? We spoke to experts from The Drum Network to find out.
Daniel Swepson, head of inbound marketing, Swepson
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Source: The Drum