With no shiny new solutions to push, this year’s InFronts from Tru Optik focused on educating an industry that’s sprinting toward OTT with its elbows out.
The OTT landscape is already at scale, and it’s still growing. Digital-first direct-to-consumer streaming services like Pluto are now under the wing of Viacom. Device manufacturers like Roku are looking to quash problems like frequency capping as more ad dollars come in. Traditional broadcasters are officially making their mark on the streaming world.
Eventually, though, all of this growth will come to a head. Sean Buckley, chief revenue Read full story ›
Source: The Drum