The humble ellipsis has had a Weetabix makeover in bold OOH campaign
By Amy Houston
The work from BBH London depicts various text conversations shown across outdoor ads.
Weetabix has subverted its ‘Have You Had Yours?’ line with a cheeky out-of-home campaign that has been unveiled in key sites in London.
The visuals play on a familiar feeling: those moments in life when where you really need to dig deep into those energy reserves from bus Replacements, helping your nan with her new phone or accidentally hitting reply all.
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Source: The Drum
