Almost every week in 2020, a brand has been proclaimed “cancelled” by the internet. In a world where outrage travels fast on Twitter, the sharp edge of activism is no longer reserved for just oil brands or big tobacco. So what’s now expected of advertisers that find themselves in the midst of a crisis?
What do Jo Malone, Soul Cycle, L’Oreal, HSBC and Oatly have in common? In the the past year alone, all these brands have found their named attached to the #cancelled hashtag on Twitter.
Jo Malone was the most recent. This week it faced accusations of racism and lost Read full story ›
Source: The Drum