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The public will see through empty Cop26 pledges

on Oct 26, 2021 | 0 comments

By Amelia Brophy


As brands jostle for Cop26 attention, YouGov research has found two-thirds of Brits don’t believe companies sincerely want to help the environment. YouGov’s head of data Amelia Brophy explains.

The 2021 United Nations Climate Change Conference (Cop26) is coming to Glasgow this week. Bringing together “nearly every country on earth,” the environmental impact of industry will likely be a key focus of the summit – and businesses are paying top dollar to access special areas of the conference, appear on panels and generally burnish their eco-friendly credentials among the public and the powerful.

Where the public are concerned, it might be Read full story ›

Source: The Drum