By Esme Rice
Yes, you read that headline correctly. The next generation of scrollers has banded together to create Ratatouille the Musical on TikTok, driving over 54.3m views of their creation. From set design to song creation, marketing and even dance routines, they have put together their lockdown boredom and creative skills to coordinate and choreograph an entire musical.
It’s either a huge cry for the lockdown to end or the best expression of creative collaboration that a social media platform has ever seen. Either way, this unique trend demonstrates how powerful the platform can be at creating viral moments.
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Source: The Drum