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The savvy marketer’s guide to matching mobile ad spend with consumer behaviour

on Jul 21, 2021 | 0 comments

By Charlotte McEleny

The first in a series of savvy marketer guides, brought to you by The Drum and MoPub, looks at how brands can finally connect mobile ad investment with the time people spend on their devices.

The investment in mobile, while growing comfortably over the past decade, has never managed to catch up to the incredible surge in importance that devices now play in our lives. Perhaps the gap could have been shortened, if it wasn’t for the pandemic creating a shift in behaviour and reinvigorating the mobile phone’s part in our lives over the past year. In the context of being Read full story ›

Source: The Drum