The Shiny New Object Podcast: five things I learned from Carro's Manisha Seewal
By Tom Ollerton
Interviewed in the latest installment of the Shiny New Object Podcast by Automated Creative’s Tom Ollerton is Manisha Seewal, group chief marketing officer at Carro – South East Asia’s largest automotive marketplace. Here are five things Ollerton found out as a result of the conversation.
Behavioural trends translate
This year, Carro launched the ‘Netflix of cars’. Rather than owning a car outright, people can pay a subscription – the first model of its kind in the region. Seewal says the inspiration for this came from understanding behaviours that were happening in other industries – her team saw that millennials in particular Read full story ›
Source: The Drum