By Tom Ollerton
Interviewed in the latest installment of the Shiny New Object Podcast by Automated Creative’s Tom Ollerton is Manisha Seewal, group chief marketing officer at Carro – South East Asia’s largest automotive marketplace. Here are five things Ollerton found out as a result of the conversation.
Behavioural trends translate
This year, Carro launched the ‘Netflix of cars’. Rather than owning a car outright, people can pay a subscription – the first model of its kind in the region. Seewal says the inspiration for this came from understanding behaviours that were happening in other industries – her team saw that millennials in particular Read full story ›
Source: The Drum