By Tom Ollerton

Interviewed in the latest installment of the Shiny New Object Podcast by Automated Creative’s Tom Ollerton is Vivian Lee, Digital Marketing Executive at shaving company Harry’s. Lee was also one of The Drum’s 50 Under 30 Women in Digital 2019. Here are five things Ollerton found out as a result of their conversation.

Don’t write off retail

Somewhat surprisingly for someone who works for a predominantly direct-to-consumer, online brand, Lee chose the return of retail as her shiny new object. Most brands are trying to up their game when it comes to digital marketing, and there’s a subscription service for Read full story ›

Source: The Drum