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The view from China: how bamboo and consumers in lower-tier cities give Alibaba a leg-up on Singles’ Day

on Nov 12, 2019 | 0 comments

By Shawn Lim

Enter Alibaba’s Xixi Campus at its Hangzhou headquarters in the lead up to Singles’ Day, also known as 11.11, and one is greeted with bamboo everywhere, chosen because of its auspicious connotations of strong and steady growth to new heights. It’s Chinese name “damai,” is also a homonym for “big sales.”

Staff on campus are also quickly moving around in red t-shirts with the 2019 slogan “Make 11 happen”, which is a play on “Make it happen”. They also make a show of banging large drums, which are placed around the campus and in each office, each time a sales record Read full story ›

Source: The Drum