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The Women's Sport Trust: we're keeping athletes from the sidelines, and brands can too

on Jul 14, 2020 | 0 comments

By Rebecca Stewart

Amid the sport shutdown, the Women’s Sport Trust found a space to tell the unique stories of athletes from a wide range of backgrounds and use community to drive change. Post-lockdown, it hopes a so-called ‘invisible summer’ for women’s tournaments won’t hinder the progress already made in unlocking the value of women’s games for fans and sponsors.

In January, the Women’s Sport Trust (WST) launched ‘Unlocked’ – a campaign designed to amplify the achievements of women’s sport in the UK.

The five-month-long initiative from the charity paired 40 elite athletes from 24 sports with leading figures from the world of Read full story ›

Source: The Drum