By Gillian West

Thetrainline.com is highlighting how its app is ‘Brilliant for train stuff. Rubbish for anything else’ in a new advertising campaign launching this week demonstrating how easy it is to book tickets and check travel information using a mobile.

The first 30-second creative focuses on how thetrainline.com customers ‘save 43 per cent on average on train tickets’. Additional content will be releases throughout the year highlighting benefits such as live departures information, to check if your train is on time.

In a bit of reverse psychology the campaign, devised by DLKW Lowe and directed by Tim Bullock of Hungryman films, showcases Read full story ›

Source: The Drum