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Three trends shaping the future of ad tech in APAC

on Oct 15, 2021 | 0 comments

By Charlotte McEleny

Never has the world of marketing seen so much of change as it has the last few years, with tough questions being asked around ethical advertising, transparency on where the advertising dollars are flowing and how much of it is adhering to the emerging privacy concerns.

This session at The Drum Digital Summit will seek to make this complex topic simpler and help distil the future of ad tech. Programmatic leader Sonal Patel, managing director, Southeast Asia at Quantcast, will talk about what digital decision-makers need to do to future-proof their strategies around three important emerging trends in APAC: Read full story ›

Source: The Drum