By Staff Writer

For our seventh Tight Brief, we challenged our readers to design stickers to mask the ghoulish new standardised cigarette packaging which looks likely to be introduced by the government.

If the proposals become reality, branding on cigarette packs will be replaced by graphic images of the harm smoking can cause. The idea is that the packs will look so repulsive on store shelves, they’ll put smokers off altogether.

From a design perspective, they’ll be pretty ugly. So we challenged the creative industry to design stickers to conceal what lies beneath and put some smart design back into cigarette packaging. You’ve been voting Read full story ›

Source: The Drum