Gautham Narayanan, the managing director for Wieden + Kennedy India makes a case for marketing to build a data-driven framework for itself, which would change how it is looked at and help in understanding its impact better.
Marketing constantly searches for the new. We see trends every New Year, we search new routes to market, new technologies, new ways to find, engage and serve content on emerging platforms. It is what our industry is famed for, it excites our people, keeps businesses one step ahead and helps us solve problems in ways that have not been done before.
However, Read full story ›
Source: The Drum