By Danielle Long

Time Out has launched a Chinese language edition of Time Out Hong Kong magazine in a bid to attract more local readers to the title.

The launch of the Chinese magazine follows the launch of a Chinese language website last year in an effort to engage with locals and Chinese-speaking visitors to the region.

It follows the relaunch of Time Out Hong Kong brand in September last year after the global publishing company bought back its license for the title in March.

The move is part of a strategy to increase the Time Out brand’s presence across Asia, according Read full story ›

Source: The Drum