By Natalie Mortimer

Time Out is gearing up to make “radical” changes to its website this summer, by delivering personalised content to its users, St. John Betteridge, managing director of advertising at Time Out has revealed.

Speaking at Advertising Week Europe, Betteridge said the way Time Out engages with its readers is “critical” to future success.

The new site will see three “major developments”, which includes personalisation, gamification and platform neutrality.

Betteridge described delivering personalised content as the “holy grail” and said that Time Out is ready to achieve that this year.

“The new site will be able to deliver personalised content to our Read full story ›

Source: The Drum