The juxtaposition of The Times’ exposé on ad placement on YouTube couldn’t come at a better moment for owner News Corp and its pursuit of a larger slice of advertisers’ media spend.
The Rupert Murdoch-controlled media empire has made no secret of its desire to challenge Google’s dominance of the advertising industry. Between a $10m stake in adtech outfit AppNexus, the Unruly video platform and murmurings of its own ad network, it has (on paper at least) a more transparent alternative to what the online behemoth is offering advertisers.
However, brand-side marketers lack the know-how among many Read full story ›
Source: The Drum
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