By Staff Writer

This week, Ryanair unveiled its first television ad in 25 years – but how would you promote budget air travel?

Today’s Tight Brief is simple: advertise a budget airline. The best idea will be shortlisted in the Chip Shop Awards.

Low-cost airlines have had their detractors down the years, and that’s why Ryanair is making a concerted effort to buck up its notoriously lax customer service this year.

So how would you give these low-cost airlines a makeover and encourage more people to fly with them?

As always, you have just one day to complete this challenge, and to be in the Read full story ›

Source: The Drum