By Oliva Atkins
Marketers are increasingly finding themselves with an expanded mandate to contribute greater value and measurable results, deliver exceptional customer experiences and drive a customer-centric corporate culture shift across the enterprise. No surprise that the key themes that keep most business leaders at night include transformation, technology, innovation and adaptive approach. In a video interview between IBM iX vice president and European leader, Debbie Vavangas tells The Drum associate editor Sonoo Singh why all this means the future is now.
Source: The Drum