By Oliva Atkins

Marketers are increasingly finding themselves with an expanded mandate to contribute greater value and measurable results, deliver exceptional customer experiences and drive a customer-centric corporate culture shift across the enterprise. No surprise that the key themes that keep most business leaders at night include transformation, technology, innovation and adaptive approach. In a video interview between IBM iX vice president and European leader, Debbie Vavangas tells The Drum associate editor Sonoo Singh why all this means the future is now.

In association with The Drum, IBM iX is launching Tomorrow is too late initiative as a response to Read full story ›

Source: The Drum